About Us
Jodene M. Louw
South African PR Professional
Jodene M. Louw is a public relations and communications graduate from the University of Johannesburg. As part of her graduation requirements, she secured an internship at Printacom (OKI South Africa) in early 2014. Her very first interview (with OKI) led straight to that internship, which began on 3 February 2014.
Louw started as a Public Relations and Marketing Assistant, and despite initial nerves (her first day famously began with a rain-soaked, late arrival), she quickly proved herself. Just weeks into the role, she was given a performance review with a list of expected deliverables (one PR campaign, a dozen blog posts, a social media strategy, and some press releases). She over-delivered – completing four PR campaigns, 19 blog pieces, multiple social media angles, and a dozen press releases in that short time. This work ethic impressed her supervisors, to the point that when her internship was due to end in June 2014, her manager emailed to extend her contract until November, saying “our team would not be the same without you”.
Louw has reflected that this early experience taught her invaluable lessons in time management, confidence, and proactively sharing ideas as a young PR practitioner. By the time she finished her internship, she had firmly transitioned from “PR student” to “PR practitioner,” as she later recounted in an industry article.
After gaining in-house PR experience at OKI South Africa, Jodene Louw broadened her horizons by moving into agency public relations. According to her professional bio, she decided to experience agency PR, joining a global communications firm as an Account Executive to further develop her skills (managing client accounts and campaigns). In this agency role, she worked on larger-scale PR projects and honed her expertise in media relations, content creation, and campaign strategy for a diverse client base. Her time in agency life added to the corporate experience she had from OKI, giving her a well-rounded perspective on both the client/corporate and agency sides of PR.
Building on these experiences, Louw eventually founded her own PR consultancy, Mastered Communications, where she serves as the founder and lead communications strategist. Mastered Communications is positioned as a public relations and communications firm that helps clients “communicate your dream to the world,” offering services tailored to client needs. As the founder, Louw channels her passion for all things PR into guiding communication strategies for various organizations. Her leadership at Mastered Communications allows her to craft campaigns and mentor teams with the benefit of her broad experience in both corporate and agency environments.
- Digital Master
- 3 times published co-authour
Throughout her career, Jodene Louw has distinguished herself through her writing, public speaking, and thought leadership: Published Writing: She is a published co-author several times over. Louw has contributed chapters and personal essays to at least three published works. For example, she authored a reflective piece on living with disability in Let the Waves Roar, a World Council of Churches anthology (2023). Earlier, she was listed as a contributor in Health-Promoting Churches – Volume II (2021), indicating her role in that international publication as well. These writings blend her communication skills with personal insights, showcasing her ability to engage audiences on social issues. Additionally, Louw has written professional opinion pieces.
Louw is also a global presenter. She has represented South Africa on international stages, speaking about inclusivity and communications. For instance, in 2023 she was a speaker at the CCIH Conference (a global health conference for faith-based organizations). Earlier, she participated as a youth steward at the World Council of Churches 11th Assembly in Germany (2022), gaining intercultural exposure and contributing to communications during that global event. Such engagements have solidified her reputation as a confident communicator who can address both professional topics and social causes on an international level.
In her professional PR work, Louw has managed and contributed to various campaigns and projects. During her tenure at OKI South Africa, she worked on product PR campaigns (writing press releases and blogs about new products) and developed social media strategies. In her agency role, she handled client accounts – involving media outreach and event coordination for brands given her role as an Account Executive. Through Mastered Communications, she has overseen campaigns for her own clients, focusing on crafting tailored communication strategies (ranging from publicity campaigns to content marketing, according to the firm’s offerings).
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